Proto suits are not meant to be used to often. In Eve Online, you don't see players going into massive fleet fights very often with their 500 million ISK Caldari Navy Issue Ravens or Marauders. The game will be all about management in addition to gun game. If you lose more ISK than you earn even if you won the match, then you lost the match regardless in terms of ISK. This is an old rule that applies to Eve Online fleet battles.

Also, the prices help encourage players to pool their resources by joining corporations where they can share ISK and help people.

Gee thanks for the nice attitude. I was nice to you, but if you want to be a jerk, go right ahead.

1. Yes, this is Eve. Have you even looked at the title? It says it right there on the "Start" screen right before you select a character. Heck, it also says it on the top left corner of this forum page. It will also be linked directly to Eve Online's main server and is operating under the backstory of New Eden. So yeah, it's Eve.

2. 500 million ISK and 20 thousand ISK may appear to have a vast difference between the two games, but if you account the earnings, inflation, the dynamic market changes made by players, they are basically at the same level. Just like how it hurts me to pay 700 Million ISK for an new Orca, it also hurts me to pay 100,000 ISK for a new dropsuit or 2 million ISK for a new tank. In short, the prices look different, but the pain is still the same. It just depends on which game you are playing.

The thing is, is that CCP want you guys to feel strained when you lose thing. they have said in the past that, when you lose that tank, or LAV, they want you to feel the pain, because that tank represents about a week or more's worth of work. the same applies to everything else too. it's their way of making sure you play smarter, and not just go out there guns blazing.